Gaia Diakhite Becerra

Women’s sport is growing, entertaining, and exciting… Women’s sport is worth it!

EuroLeague Basketball

I currently work at EuroLeague Basketball as a Social Media Executive.

With over 3 Million followers, my duties include:

    • Developing and executing social media strategies for EuroLeague and EuroCup
    • Managing all social media platforms, including TikTok, Instagram, Facebook, X, and LinkedIn
    • Creating daily content tailored for each platform
    • Traveling to EuroLeague games to film original on-court content and player features
    • Growing the fanbase and maintaining community engagement
    • Monitoring social media metrics and delivering internal and external reports based on key performance indicators (FIBA collaboration, TikTok, season-end KPIs)
    • Coordinating with production and design teams to produce all types of assets, including visuals, videos, and promotional materials