TikTok

Despite creating content and publishing across all EL platforms, I am project leader for TikTok. This means that the strategy as well as the original content are led by me.

As the leader of the EuroLeague's TikTok account, I've been proud to oversee a period of significant growth and engagement throughout the 2023-24 season. Our account has now surpassed half a million followers, marking an impressive Year-over-Year-to-Date (YoYTD) increase of 32%. Engagement rates have also skyrocketed, with a 71% rise, highlighting our successful strategy of featuring on-site content with the players and tapping into trends.

A standout moment was our Final Four Week, where our top-performing posts featuring Giannis Antetokounmpo (NBA player) collectively garnered over 2.2 million views. Our most popular video reached 773,000 views and 60,000 engagements, showcasing the power of our content. We've maintained a consistent posting schedule, averaging about four platform-specific posts per week since April, which has contributed to our vibrant presence on TikTok.

Following the conclusion of the 2023-2024, please feel free to read the full report below.